During the advocacy phase, what should a leader prioritize?

In the advocacy phase, a leader should prioritize selling their idea or position. This phase is crucial for clearly articulating one's vision and persuading others to support it. Effective advocacy involves presenting evidence, sharing personal convictions, and illustrating the benefits of the proposed idea, helping to generate interest and support from stakeholders.

Successfully selling an idea requires strong communication skills, an understanding of the audience, and the ability to connect the proposal to the goals and interests of the team. This approach encourages engagement and can rally team members around a compelling vision, fostering a sense of shared purpose and direction.

Building consensus among team members, while important, is more of a collaborative approach that may be emphasized in later stages after having firmly advocated for a position. Compromise is not the main priority during the advocacy phase, as it may dilute the original idea. Likewise, deflecting objections does not contribute to the constructive dialogue necessary for garnering support; instead, acknowledging and addressing concerns is part of an effective advocacy strategy.