What does the "95/5" concept relate to in public information training?

The "95/5" concept in public information training specifically refers to the notion that 95% of communication is focused on understanding and managing information flow, while only 5% is about the actual message being delivered. This highlights the significant emphasis on how information is presented and perceived, rather than solely the content itself.

In public information efforts, the way messages are structured, framed, and communicated can greatly influence public understanding and reaction. This concept stresses the importance of communication strategies that encompass engagement, clarity, and feedback, fostering a more effective dialogue between agencies and the public.

Other options might address aspects of communication in emergency management but do not align with the essence of the "95/5" concept. For instance, while public feedback and trust are important factors, they are part of the broader communication process rather than encapsulating the entire concept's focus. Leadership influence and management principles are relevant, but they do not capture the core intent of emphasizing communication dynamics as the "95/5" concept does.