What is one of the primary goals of strong public information efforts?

One of the primary goals of strong public information efforts is to instill public confidence in the organization. This is crucial during times of crisis or emergency, as effective communication can help ensure that the community understands the situation, feels informed, and trusts the decisions being made by authorities. When a public information strategy is executed well, it fosters transparency and reassurance, helping to mitigate fear and uncertainty among the public. By presenting information clearly and proactively, organizations can enhance their credibility and maintain a positive relationship with the community they serve. This foundational trust is key to achieving effective collaboration between the public and emergency management organizations, which is essential for successful outcomes in emergencies.